The stripped back dining experience. Eating establishments have a hard time maintaining a ‘cool’ brand unless they’ve: 1. Already established a marketing gimmick i.e. Roscoes Chicken & Waffles or 2. They have a somewhat on-trend, up-to-date brand upon their opening. This is a passion project of mine whereby I wanted to balance an on-trend brand with a functional, distraction free eating experience. Check out the project and it’s collateral below.