Women & Sport – IWG

The International Working Group on Women & Sport needed to establish a global brand identity to help reaffirm their presence and mission in the modern world. It needed to be both confident and elegant. Their mark; a stylised form representative of collaboration and connectivity, and a celebration of the dynamism and energy at the heart of this global organisation.


Credits

Agency: Bobs Your Uncle
Identity: Pharaoh
Art Direction: Jen Watson