A New Zealand-Based Short-Term Lender. Short-term pay-day lenders have all sorts of negative connotations associated with them due to the lenders that target the people that need money out of desperation. Unlike the rest, Zing is a lender that targets primarily young adults in their early to late twenties that don’t need money for this week’s rent but instead for this weekend. The guy that needs a bit of extra coin to get to Rhythm and Vines or last minute plane ticket to Aussie. My goal was to create a super non-daunting user-friendly experience when using the online app and also to position ourselves in such a way that wasn’t trying to hard to be a “fellow teenager” but still appealing to the right people.
Click here for a more in depth look at the Web Design and User Interface aspect of Zing’s brand.