Smith & McKenzie Web Design

A new website: A new perception. Along with a new brand, Smith & McKenzie Chop House needed a new online portal, in which potential-patrons can peruse their menus, make reservations, purchase gift cards and more. Tasking myself with retaining the same information as on their current homepage, I was still able to keep the site really clean, elegant, under-stated and easy to use. Having more information on a homepage often sounds better but can actually be counter-productive, inundating the viewer with walls of copy leading to them to not read anything at all.


Current Homepage (Below)

Proposed Homepage (Below)